The bachelor program in Business Administration with concentration in Marketing Communications aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing Communications. In line with the University of Nicosia’s philosophy of providing comprehensive general education and specialized knowledge and skills, the program offers students the opportunity to combine learning in a wide range of academic disciplines with business-related areas and to develop their critical thinking, communication and creativity skills. It aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered, as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.
More specifically, the general objectives of the program are to:
The concentration in Marketing Communications aims to provide specialization in the area of Marketing Communications. The concentration’s main objectives are the following:
First and second-year courses offered also in Greek
Graduates can work in any area related to Business Administration such as General Management, Banking, Sales, Business Consulting, Financial Analysis, Meeting, Convention and Event Planning or choose a career more related to Marketing. Graduates may also choose to set up their own business.
Section: A Business Requirements
ECTS: Min. 84 Max. 90
Notes: (1) Students may select to complete BADM-439 or BADM-493.
(2) COMP-454 is for students following the concentration on Information Systems and Social Media
Course ID | Course Title | ECTS Credits |
---|---|---|
ACCT-110 | Accounting I | 6 |
ACCT-111 | Accounting II | 6 |
ACCT-211 | Managerial Accounting | 6 |
BADM-230 | Business Law | 6 |
BADM-232 | Business Law II | 6 |
BADM-234 | Organizational Behavior | 6 |
BADM-431 | Research Methods in Business | 6 |
BADM-439 | Senior Simulation in Business | 6 |
BADM-475 | Strategy and Business Policy | 6 |
BADM-493 | Final Year Project | 6 |
COMP-454 | Information Systems Project | 6 |
ECON-261 | Principles of Microeconomics | 6 |
ECON-262 | Principles of Macroeconomics | 6 |
FIN-266 | Managerial Finance | 6 |
IMGT-488 | Operations Management | 6 |
MGT-281 | Introduction to Management | 6 |
MKTG-291 | Marketing | 6 |
Section: B Concentration: Marketing Communications
ECTS: Min. 48 Max. 60
Course ID | Course Title | ECTS Credits |
---|---|---|
MKTG-301 | Social Media Marketing | 6 |
MKTG-321 | Marketing Public Relations | 6 |
MKTG-330 | Marketing and Social Responsibility | 6 |
MKTG-340 | Sales Promotion and Direct Marketing | 6 |
MKTG-360 | Selling and Sales Management | 6 |
MKTG-380 | Marketing of Services | 6 |
MKTG-390 | E-Marketing | 6 |
MKTG-393 | Advertising | 6 |
MKTG-405 | Media Planning | 6 |
MKTG-493 | Strategic Marketing | 6 |
MKTG-496 | Consumer Behavior | 6 |
Section: C Business Electives
ECTS: Min. 12 Max. 30
Notes: Or any ACCT-, BADM-, COMM-, ECON-, FIN-, HOSP-, MIS-, MGT-, MKTG-, SPRT-, TOUR- course not taken as a major core or concentration requirement.
BADM-491 may have a credit range of 2-6 ECTS.
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-491 | Special Topics in Business | 2 |
MKTG-499 | Marketing Practicum | 6 |
Section: D Language Expression
ECTS: Min. 18 Max. 30
Notes:(1) Placement in the English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
(2) Students must complete BADM-231 or BADM-332.
Course ID | Course Title | ECTS Credits |
---|---|---|
BADM-231 | Business Communications | 6 |
BADM-332 | Technical Writing and Research | 6 |
BENG-100 | College English | 6 |
COMM-200 | Business and Professional Communication | 6 |
ENGL-100 | Basic Writing | 6 |
ENGL-101 | English Composition | 6 |
Section: E Computer Electives
ECTS: Min. 12 Max. 30
Notes: Or any other COMP-, MIS-, or MULT- course
Course ID | Course Title | ECTS Credits |
---|---|---|
COMP-150 | Microcomputer Applications | 6 |
COMP-151 | Computer Fundamentals | 6 |
MIS-151 | Business Software Applications | 6 |
MIS-351 | Information Systems Concepts | 6 |
Section: F Mathematics Electives
ECTS: Min. 24 Max. 30
Course ID | Course Title | ECTS Credits |
---|---|---|
IMGT-486 | Quantitative Methods | 6 |
MATH-105 | Intermediate Algebra | 6 |
MATH-108 | Finite Maths with Applied Calculus | 6 |
MATH-321 | Statistics II | 6 |
Section: G Humanities and Social Sciences Electives
ECTS: Min. 18 Max. 24
NotesL Or any language course with FREN-, GERM-, ITAL-, RUS-, SPAN-, GREK-, TURK prefix.
Course ID | Course Title | ECTS Credits |
---|---|---|
ART-110 | Introduction to Visual Arts | 6 |
ART-111 | Greek Art | 6 |
BADM-121 | Business Ethics | 6 |
ENGL-102 | Western World Literature and Composition | 6 |
ESCI-200 | Society and Environment | 6 |
EUS-103 | Modern European History and Politics | 6 |
HIST-201 | World History to 1500 | 6 |
HIST-257 | Modern Cypriot History and Politics | 6 |
HIST-265 | The US and World History Since 1945 | 6 |
MUCT-107 | Music Appreciation | 6 |
MUCT-110 | Fundamentals of Music | 6 |
PHIL-101 | Introduction to Philosophy | 6 |
PSCI-101 | American National Government | 6 |
PSY-110 | General Psychology I | 6 |
PSY-111 | General Psychology II | 6 |
PSY-210 | Social Psychology | 6 |
SOC-101 | Principles of Sociology | 6 |
UNIC-100 | University Experience | 6 |
Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects and class participation
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
Generally, the deadline for applying
for the Fall semester is end of August and
for Spring semester, end of November
The minimum admission requirement is a recognized High School Leaving Certificate (HSLC). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent, depending on the grading system of the country issuing the HSLC, are provided with extra academic guidance and monitoring during the first year of their studies. Some programmes have higher entry requirements.
English Language Proficiency
The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
The table below provides the minimum English Language Requirements (ELR) for enrollment on a programme of study offered in English. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
English Qualification | ELR Equivalent to IELTS 6 |
---|---|
TOEFL | 525 and above |
Computer-based TOEFL | 193 and above |
Internet-based TOEFL | 80 and above |
IELTS | 6 and above |
Cambridge Exams (First Certificate) | B and above |
Cambridge Exams (Proficiency Certificate) | C and above |
GCSE English Language ‘O’ Level or IGCSE | C and above |
Michigan Examination of Proficiency in English (CaMLA) | Pass |
Pearson PTE General | Level 3 and above |
KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) |
Level B2 and above |
Anglia | Level B2 and above |
IEB Advanced Programme English | Pass |
Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan |
650 average score for ALL skills and above |
English Language Proficiency
Master students satisfy the English requirements if their first degree was taught in English. Otherwise, they would need to present a minimum TOEFL score of 550 paper-based or 213 computer-based, GCSE “O” Level or IGCSE with minimum “C”, IELTS with a score of 6.5, or a score placement at the ENGL- 100 level of UNIC’s NEPTON. The University offers English courses at various levels to help students reach the required standard for admission to a graduate programme.
1. The purpose of this test is to place students in the appropriate level of English in order to support their academic studies at the University. The NEPTON is not a University entrance examination; previous academic performance (e.g. School Leaving Certificate) is taken into consideration with regard to University entrance requirements.
2. The number of additional courses and corresponding course loads are given in the table below:
Level of English | Hour of tuition/work | Credits | Additional course load permitted |
---|---|---|---|
ENGL-101 English Composition | 3 | 6 | Normal |
ENGL-100 Basic Writing | 3 | 6 | Normal |
BENG-100 College English | 6 | 6 | Normal |
BENG-070 English Language Skills | 12 | 4 | 6 credit hours |
BENG-060 English for Beginners | 20 | 2 | No other credits |
3.Students who have the following qualifications can take the test, but will not be placed below the level shown:
English Qualification | ENGL-101 | ENGL-100 |
---|---|---|
TOEFL | 550+ | 513-547 |
Computer-based TOEFL | 213+ | 183-210 |
Internet-based TOEFL | 79+ | 65-78 |
IELTS | 6.5+ | 5.5-6.0 |
Cambridge Exams (First Certificate) | Grade A or B | Grade C |
Cambridge Exams (Proficiency Certificate) | A or B or C | A or B |
GCSE English Language ‘O’ Level or IGCSE | A or B | C |
Michigan Examination of Proficiency in English (CaMLA) | Pass | N/A |
Pearson PTE General | Level 4 | Level 3 |
KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) |
Level C1 | Level B2 |
Anglia | Proficiency or Masters | Advanced |
IEB Advanced Programme English | Pass | N/A |
Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan |
840-1000 average score for ALL skills | 650-835 average score for ALL skills |
4.Students can take the NEPTON after they officially enroll and pay the Euro 55 application fee.
Yearly tuition fees:
International / Non EU Students: 9.300 Euro
Local / EU Students: 8.940 Euro
OTHER FEES |
ON-CAMPUS PROGRAMMES |
ONLINE/DL PROGRAMMES |
Application fee (one-off/nonrefundable payment) |
55 |
55 |
Visa application (one-off/nonrefundable payment) |
86 |
0 |
Registration fee (per semester) |
26 |
0 |
Health & accident insurance (per year) |
175 |
0 |
Student activities fee (per semester) |
20 |
0 |
Technology fee – Internet use etc. (per semester) |
15 |
0 |
International student guarantee (one-off / refundable payment) |
400 |
0 |
Transcript fee (per copy) |
5 |
5 |
Evaluation fee (transfer credits / ECTS) |
52 |
52 |
Second exam fee (per course) |
65 |
65 |
Graduation application fee |
60 |
60 |
Total |
959 |
273 |
Contact Person: UNIC
Phone: +35722778744
Email: admissions@unic.ac.cy