The necessity for the creation of a BSc in Digital Business is based on the fact that in most business sectors, such as banks, retail, hotels, music and bookings, products, services, and marketing have become increasingly digital. This digital revolution has transformed the very nature of these industries and the way businesses are competing and advertising, but also the way they price their products. Future executives and managers should understand both the economics, business practices and core elements of the underlying technology.
The BSc in Digital Business aims to provide a gateway for students who have a “globally entrepreneurial mindset” for international careers in 21st century digitised businesses. This unique programme will be one of the few in the world in which students will focus on learning how to manage digital systems and how to use these systems to make data-based decisions, to guide complex and diverse teams in digital projects and finally, how to recruit new talent. More specifically, the Bachelor in Digital Business aims to:
Upon completing the BSc in Digital Business, students are expected to be able to:
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| ECON101 | Principles of Microeconomics | Compulsory | 6 |
| BUSN100 | Introduction to Business | Compulsory | 6 |
| MATH103 | Introduction to Mathematics | Compulsory | 6 |
| CS111 | Introduction to Computer Science | Compulsory | 6 |
| CS112 | Programming Principles I | Compulsory | 6 |
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| CS124 | Management Information Systems | Compulsory | 6 |
| BUSN203 | Business Finance | Compulsory | 6 |
| STAT103 | Statistics I | Compulsory | 6 |
| BUSN104 | Principles of Marketing | Compulsory | 6 |
| ECON102 | Principles of Macroeconomics | Compulsory | 6 |
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| DBA201 | Digital Business | Compulsory | 6 |
| DBA202 | Digital Economy | Compulsory | 6 |
| BUSN207 | Marketing Management | Compulsory | 6 |
| BUSN301 | Human Resource Management | Compulsory | 6 |
| CS233 | Linear Algebra | Compulsory | 6 |
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| ACCN203 | Financial Analysis and Business Valuation | Compulsory | 6 |
| BUSN103 | Business Law | Compulsory | 6 |
| CS232 | Communication networks | Compulsory | 6 |
| BUSN303 | Small Business Management | Compulsory | 6 |
| BUSN412 | Research Methods | Compulsory | 6 |
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| BUSN302 | Consumer Behavior | Compulsory | 6 |
| DBA304 | Digital Leadership | Compulsory | 6 |
| DBA301 | Disruptive Technologies | Compulsory | 6 |
| DBA306 | Social Media Management | Compulsory | 6 |
| ACCN401 | Corporate Governance & Business Ethics | Elective | 6 |
| DBA205 | Trading Technology | Elective | 6 |
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| DBA303 | Digital Marketing | Compulsory | 6 |
| DBA305 | Entrepreneurship Digitalization | Compulsory | 6 |
| DBA302 | Global Enterprise: Culture, Management and Digitalisation | Compulsory | 6 |
| CS363 | Principles of Cybersecurity | Compulsory | 6 |
| CSE05 | Data Science and Big Data | Elective | 6 |
| CSE03 | Distributed Ledger Technologies | Elective | 6 |
| CS352 | Software Project Management | Elective | 6 |
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| DBA404 | E-Commerce | Compulsory | 6 |
| BUSN401 | Business Strategy | Compulsory | 6 |
| DBA403 | Social Media Marketing | Compulsory | 6 |
| BUSN408 | Business Decision-Making | Elective | 6 |
| DBA401 | Entrepreneurship Finance | Elective | 6 |
| BUSN411 | Placement | Elective | 6 |
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| BUSN405 | Project Management | Compulsory | 6 |
| CS364 | Web Application Technologies | Compulsory | 6 |
| DBA406 | Digital Innovation Management | Compulsory | 6 |
| DISDB600 | Dissertation | Compulsory | 6 |
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In order to be admitted into the Programme, candidates must possess, as a minimum:
Decisions on admission are made on an individual basis taking into account the type and quality of previous studies, the grade obtained in previous studies, and the suitability of the candidate for the programme of study.
Generally, the deadline for applying
for the Fall semester is end of August and
for Spring semester, end of November
In order to be admitted into the BSc in Digital Business, candidates must possess a Secondary School Certificate with a grade no less than 14/20 or equivalent, or an International Baccalaureate Diploma with at least 26 points, or any other equivalent secondary education diploma. The general admission criteria are based on the type and quality of previous studies, the grade obtained in previous studies and the suitability of the candidate for the BSc in Digital Business of study that has been applied for.
The programme Coordinator will be actively involved in the review of applications and his approval will be required before admitting any student into the Bachelor in Digital Business.
A student who applies for the Bachelor in Digital Business should submit the following documents:
Tuition Fees
(per year)
€9,850
Extra tuition fees for a Dual Degree from Middlesex University:N/A
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