The BBA Marketing programme aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.
Our University is listed as one of the UK Chartered Institute of Marketing (CIM) “University Partners”, enabling our students to be listed as Affiliate (Studying) Members with CIM. CIM is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. You can become a CIM Affiliate (Studying) Member whilst studying in the BBA Marketing program and gain access to many benefits that will support your university studies and help to develop your career. For more information click here: https://www.unic.ac.cy/ECTS_Syllabi/CIM_Affiliate_Flyer.pdf
The BBA Marketing program is currently the only undergraduate marketing program in Cyprus which is accredited by the UK Chartered Institute of Marketing and has a Graduate Gateway (GG). Students will be exempt on an APL basis from L4 Marketing. They will be required to pass two modules, Integrated Communications (Mandatory) plus one elective module to obtain the L4 Certificate in Professional Marketing (*).
Students will also be exempt on an APL basis for L6 Strategic Marketing. They will be required to pass two modules, Mastering Metrics (Mandatory) plus one elective module to obtain the L6 Diploma in Professional Marketing (*).
*For both cases the students must take and pass 17 Marketing courses from Section A of the Academic Path as well as MKTG-291 (Marketing), MGT-281 Introduction to Management and BADM-480 Task-Based Internship (must be Marketing focused).
https://go.uagc.eu/uagcpageUNIC
Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution. Graduates can find a job in a variety of sectors such as the: financial services sector, professional services (accounting, insurance, legal, etc), manufacturing sector, non-profit organisations, tertiary education, medical sector, and in the retail sector
Section: A Major Requirements
ECTS: Min. 90 Max. 108
Notes:
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MKTG-220 | Technologies for the Social Web | 6 |
| MKTG-256 | Web-Based Applications Development | 6 |
| MKTG-301 | Social Media Marketing | 6 |
| MKTG-331 | CSR and Sustainable Marketing | 6 |
| MKTG-350 | Marketing for New Products | 6 |
| MKTG-370 | Omnichannel Retailing | 6 |
| MKTG-375 | Relationship Marketing and Internal Marketing | 6 |
| MKTG-380 | Marketing of Services | 6 |
| MKTG-388 | Small Firms and B2B Marketing | 6 |
| MKTG-390 | Digital Marketing | 6 |
| MKTG-396 | Marketing Research and Data Analytics | 6 |
| MKTG-397 | Integrated Marketing Communications | 6 |
| MKTG-400 | Brand Management | 6 |
| MKTG-405 | Media Planning | 6 |
| MKTG-415 | Neuromarketing and Artificial Intelligence | 6 |
| MKTG-491 | International Marketing | 6 |
| MKTG-493 | Strategic Marketing | 6 |
| MKTG-496 | Consumer Behavior | 6 |
Section: B Business Support Requirements
ECTS: Min. 66 Max. 66
Notes: Students may select to do BADM-439 or BADM-475 or BADM-493.
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| ACCT-110 | Accounting I | 6 |
| ACCT-111 | Accounting II | 6 |
| BADM-230 | Business Law | 6 |
| BADM-234 | Organizational Behavior | 6 |
| BADM-431 | Research Methods in Business | 6 |
| BADM-439 | Senior Simulation in Business | 6 |
| BADM-475 | Strategy and Business Policy | 6 |
| BADM-493 | Final Year Project | 6 |
| ECON-261 | Principles of Microeconomics | 6 |
| ECON-262 | Principles of Macroeconomics | 6 |
| FIN-266 | Managerial Finance | 6 |
| MGT-281 | Introduction to Management | 6 |
| MKTG-291 | Marketing | 6 |
Section: C Major Business Electives
ECTS: Min. 6 Max. 18
Notes: Complete section courses or any ACCT-, BADM-, COMM-, ECON-, FIN-, IMGT-, MIS-, MGT-, MKTG-, HOSP-, SPRT-, TRVL- course not taken as a major core or major requirement. BADM-480, BADM-481 and BADM-491 may have a credit range of 2-6 ECTS
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| BADM-480 | Task-Based Internship | 2 |
| BADM-481 | Business Task Assignment | 2 |
| BADM-491 | Special Topics in Business | 2 |
| MKTG-499 | Marketing Practicum | 6 |
Section: D Language Expression
ECTS: Min. 18 Max. 30
Notes: (1) Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
(2) Students may complete BADM-231 or BADM-332.
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| BADM-231 | Business Communications | 6 |
| BADM-332 | Technical Writing and Research | 6 |
| BENG-100 | College English | 6 |
| COMM-200 | Business and Professional Communication | 6 |
| ENGL-100 | Basic Writing | 6 |
| ENGL-101 | English Composition | 6 |
Section: E Computer/MIS Electives
ECTS: Min. 12 Max. 18
Notes: Complete section courses or any COMP-, MIS- or MULT- courses.
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMP-150 | Microcomputer Applications | 6 |
| COMP-151 | Computer Fundamentals | 6 |
| MIS-151 | Business Software Applications | 6 |
| MIS-215 | Project Management | 6 |
| MIS-351 | Information Systems Concepts | 6 |
| MIS-390 | E-Business | 6 |
Section: F Mathematics Electives
ECTS: Min. 12 Max. 24
Notes:
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| IMGT-486 | Quantitative Methods | 6 |
| MATH-105 | Intermediate Algebra | 6 |
| MATH-108 | Finite Maths with Applied Calculus | 6 |
| MATH-221 | Statistics I | 6 |
| MATH-321 | Statistics II | 6 |
| MIS-270 | Statistical Applications in Business | 6 |
Section: G Humanities and Social Sciences Electives
ECTS: Min. 12 Max. 24
Notes: Complete section courses or any language course FREN-, GERM-, ITAL-, RUS-, SPAN- , GREK-, TURK-.
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| ANTH-105 | Cultural Anthropology | 6 |
| ART-110 | Introduction to Visual Arts | 6 |
| ART-111 | Greek Art | 6 |
| BADM-121 | Business Ethics | 6 |
| ENGL-102 | Western World Literature and Composition | 6 |
| ESCI-200 | Society and Environment | 6 |
| EUS-103 | Modern European History and Politics | 6 |
| HIST-201 | World History to 1500 | 6 |
| HIST-260 | Cyprus History and Culture | 6 |
| HIST-265 | The US and World History Since 1945 | 6 |
| MUCT-107 | Music Appreciation | 6 |
| MUCT-110 | Fundamentals of Music | 6 |
| PHIL-101 | Introduction to Philosophy | 6 |
| PSCI-101 | American National Government | 6 |
| PSY-110 | General Psychology I | 6 |
| PSY-111 | General Psychology II | 6 |
| PSY-210 | Social Psychology | 6 |
| SOC-101 | Principles of Sociology | 6 |
| UNIC-100 | University Experience | 6 |
Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
Generally, the deadline for applying
for the Fall semester is end of August and
for Spring semester, end of November
The minimum admission requirement is a recognized High School Leaving Certificate (HSLC). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent, depending on the grading system of the country issuing the HSLC, are provided with extra academic guidance and monitoring during the first year of their studies. Some programmes have higher entry requirements.
English Language Proficiency
The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
The table below provides the minimum English Language Requirements (ELR) for enrollment on a programme of study offered in English. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
| English Qualification | ELR Equivalent to IELTS 6 |
|---|---|
| TOEFL | 525 and above |
| Computer-based TOEFL | 193 and above |
| Internet-based TOEFL | 80 and above |
| IELTS | 6 and above |
| Cambridge Exams (First Certificate) | B and above |
| Cambridge Exams (Proficiency Certificate) | C and above |
| GCSE English Language ‘O’ Level or IGCSE | C and above |
| Michigan Examination of Proficiency in English (CaMLA) | Pass |
| Pearson PTE General | Level 3 and above |
| KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) |
Level B2 and above |
| Anglia | Level B2 and above |
| IEB Advanced Programme English | Pass |
| Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan |
650 average score for ALL skills and above |
English Language Proficiency
Master students satisfy the English requirements if their first degree was taught in English. Otherwise, they would need to present a minimum TOEFL score of 550 paper-based or 213 computer-based, GCSE “O” Level or IGCSE with minimum “C”, IELTS with a score of 6.5, or a score placement at the ENGL- 100 level of UNIC’s NEPTON. The University offers English courses at various levels to help students reach the required standard for admission to a graduate programme.
1. The purpose of this test is to place students in the appropriate level of English in order to support their academic studies at the University. The NEPTON is not a University entrance examination; previous academic performance (e.g. School Leaving Certificate) is taken into consideration with regard to University entrance requirements.
2. The number of additional courses and corresponding course loads are given in the table below:
| Level of English | Hour of tuition/work | Credits | Additional course load permitted |
|---|---|---|---|
| ENGL-101 English Composition | 3 | 6 | Normal |
| ENGL-100 Basic Writing | 3 | 6 | Normal |
| BENG-100 College English | 6 | 6 | Normal |
| BENG-070 English Language Skills | 12 | 4 | 6 credit hours |
| BENG-060 English for Beginners | 20 | 2 | No other credits |
3.Students who have the following qualifications can take the test, but will not be placed below the level shown:
| English Qualification | ENGL-101 | ENGL-100 |
|---|---|---|
| TOEFL | 550+ | 513-547 |
| Computer-based TOEFL | 213+ | 183-210 |
| Internet-based TOEFL | 79+ | 65-78 |
| IELTS | 6.5+ | 5.5-6.0 |
| Cambridge Exams (First Certificate) | Grade A or B | Grade C |
| Cambridge Exams (Proficiency Certificate) | A or B or C | A or B |
| GCSE English Language ‘O’ Level or IGCSE | A or B | C |
| Michigan Examination of Proficiency in English (CaMLA) | Pass | N/A |
| Pearson PTE General | Level 4 | Level 3 |
| KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) |
Level C1 | Level B2 |
| Anglia | Proficiency or Masters | Advanced |
| IEB Advanced Programme English | Pass | N/A |
| Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan |
840-1000 average score for ALL skills | 650-835 average score for ALL skills |
4.Students can take the NEPTON after they officially enroll and pay the Euro 55 application fee.
Yearly tuition fees:
International / Non EU Students: 9.300 Euro
Local / EU Students: 8.940 Euro
|
OTHER FEES |
ON-CAMPUS PROGRAMMES |
ONLINE/DL PROGRAMMES |
|
Application fee (one-off/nonrefundable payment) |
55 |
55 |
|
Visa application (one-off/nonrefundable payment) |
86 |
0 |
|
Registration fee (per semester) |
26 |
0 |
|
Health & accident insurance (per year) |
175 |
0 |
|
Student activities fee (per semester) |
20 |
0 |
|
Technology fee – Internet use etc. (per semester) |
15 |
0 |
|
International student guarantee (one-off / refundable payment) |
400 |
0 |
|
Transcript fee (per copy) |
5 |
5 |
|
Evaluation fee (transfer credits / ECTS) |
52 |
52 |
|
Second exam fee (per course) |
65 |
65 |
|
Graduation application fee |
60 |
60 |
|
Total |
959 |
273 |
Contact Person: UNIC
Phone: +35722778744
Email: info@uagc.eu
