The Marketing and Digital Communications degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy. Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry. The program focuses on practical, real-world assignments and exercises, which cultivate teamwork, communication and analytical skills. Our students are supported and encouraged to gain experience through placements and internships during their studies.
Erasmus+ Exchange
Marketing and Digital Communications students participate in the Erasmus+ exchange program where they study for one or two semesters in a partner university in one of the member states of the European Union. The EUC Erasmus Office coordinates and supports participants throughout the process. Funding is provided by the Cyprus Erasmus National Agency and supports travelling and living expenses. EU and Non-EU nationals are eligible to participate in the Erasmus+ student exchange program.
PEAK
The Business students are introduced from an early stage into the world of start-ups and spin offs at the Annual Entrepreneurship Boot camp organized by EUC-PEAK (Performance Enterprise Accelerator and Knowledge Innovation Center). EUC-PEAK targets to become a hub for research and aims to support and accelerate efforts of Entrepreneurship, Business Innovation and Knowledge Transfer.
Our graduates work in:
| General Education Requirements | 30 ECTS | |
| English and Communication | 18 | |
| Code | Course Title | ECTS |
| COM215 | Public Speaking and Human Communication | 6 |
| ENB220 | Writing for Business Studies* | 6 |
| ENB230 | Business Communication in English | 6 |
| Humanities & Social Sciences 2 | 12 | |
| Code | Course Title | ECTS |
| N/A | Psychology, Sociology Languages** | 12 |
| Business Core Requirements | 102 ECTS | |
| Code | Course Title | ECTS |
| BUS100 | Introduction to Business | 6 |
| BUS210 | Numerical Methods and Applications in Business | 6 |
| BUS220 | Innovation and Entrepreneurship | 6 |
| BUS230 | Computer Applications for Business | 6 |
| BUS400 | Strategic Management | 6 |
| BUS405 | Undergraduate Thesis | 12 |
| MAR100 | Introduction to Marketing | 6 |
| MGT100 | Principles of Management | 6 |
| MGT150 | Organizational Behavior | 6 |
| AEF110 | Introduction to Financial Accounting | 6 |
| AEF125 | Introduction to Managerial Accounting | 6 |
| AEF100 | Principles of Microeconomics | 6 |
| AEF115 | Principles of Macroeconomics | 6 |
| AEF135 | Essentials of Financial Analysis | 6 |
| AEF320 | Corporate and Business Law I | 6 |
| AEF105 | Business Statistics | 6 |
| Major Requirements | 78 ECTS | |
| Code | Course Title | ECTS |
| MAR110 | Social Media & Marketing Communications | 6 |
| MAR130 | Advertising and Sales Promotion | 6 |
| MAR200 | Marketing Research | 6 |
| MAR220 | Emerging Issues in International Marketing | 6 |
| MAR230 | Consumer Behaviour | 6 |
| MAR225 | Professional Selling | 6 |
| MAR330 | Direct Marketing | 6 |
| MAR335 | Digital Marketing | 6 |
| MAR360 | Public Relations Management and Practice | 6 |
| MAR450 | Integrated Marketing Communications Strategy | 6 |
| MAR410 | Digital Communications Strategy | 6 |
| MAR415 | Customer Engagement | 6 |
| MAR420 | Simulation in Digital Marketing | 6 |
| Major Electives | 12 ECTS | |
| Students must choose 2 Electives from the below: | ||
| Code | Course Title | ECTS |
| MAR350 | The Art of Persuasion | 6 |
| MAR355 | Brand Management | 6 |
| MAR430 | Internship in Marketing Communications | 6 |
| MAR435 | Contemporary Advertising Practice | 6 |
| MAR440 | Marketing of Services | 6 |
| Free Electives | 18 ECTS | |
| Degree Requirements | ECTS |
| General Education Requirements | 30 |
| Business Core Requirements | 102 |
| Major Requirements | 78 |
| Major Electives | 12 |
| Free Electives | 18 |
| Total Requirements | 240 |
The general admission requirement for all undergraduate programs is the successful completion of the secondary education cycle. All applicants will need to submit the following documents to the Office of Admissions, in electronic form to admit@euc.ac.cy, in order to be considered for admission to the university:
Generally, the deadline for applying
for the Fall semester is end of August and
for Spring semester, end of November
The general admission requirement for all undergraduate programs is the successful completion of the secondary education cycle. All applicants will need to submit the following documents to the Office of Admissions
Student classification – as freshman, sophomore, junior or senior – depends upon the number of ECTS successfully completed. The ECTS for each classification are:
|
Freshman |
0-60 ECTS |
|
Sophomore |
61-120 ECTS |
|
Junior |
121-180 ECTS |
|
Senior |
180 or more ECTS |
Students may register as part-time or full-time, depending on ECTS per semester and period of study.
Requirements for full-time students:
*Fall and Spring Semester: up to 30 ECTS
*Summer Session: up to 15 ECTS
Knowledge of the English language is not a requirement for admission. At European University Cyprus, applicants whose native language is not English take the university’s English Placement Test (EPT) upon arrival at the university to indicate their English level and be placed in appropriate courses. Applicants who have passed either the TOEFL examination with a minimum score of 550 (213 computer-based, 79 Internet-based), English IGCSE with grade ‘C’ or above, or IELTS with a score of 6.5 or above are exempted from the EPT. Other external exams may be accepted by the Language Center of the University as equivalent. Please consult with the Office of Admissions for more details. Candidates, whose English proficiency is not up to the university’s standard, have the opportunity to take additional English language classes according to their degree requirements.
8,790 Euro per academic year ( 30 credits)
Application fee: € 52 first semester
Registration fee: € 26 per semester
Student Activity fee:€ 34 per semester
Technology fee: € 18 per semester
Transcript fee; € 5 per copy
Degree Application fee: € 60
Europass Diploma Supplement - Free
Resit Exam fee € 75
Contact Person: EUC
Phone: +35722778744
Email: info@uagc.eu
