The Marketing Communications and Social Media degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy. Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry.
| General Education Requirements | 24 Credits | 42 ECTS | |
| English and Communication | 9 | 16 | |
| Code | Course Title | Credits | ECTS |
| COM101 | Public Speaking | 3 | 5 |
| ENG103 | Introduction in Expository Writing | 3 | 6 |
| ENG205 | Business English | 3 | 5 |
| Humanities and Social Sciences 1 | 9 | 16 | |
| Code | Course Title | Credits | ECTS |
| N/A | Philosophy, Psychology, Sociology, History, or Political Science | 9 | 16 |
| Mathematics | 3 | 5 | |
| Code | Course Title | Credits | ECTS |
| MAT115 | Statistics I | 3 | 5 |
| Computer Science | 3 | 5 | |
| Code | Course Title | Credits | ECTS |
| CSC190 | Computer Fundamentals and Applications | 3 | 5 |
| Business Core Requirements | 45 Credits | 77 ECTS | |
| Code | Course Title | Credits | ECTS |
| ACC112 | Introduction to Financial Accounting | 3 | 5 |
| ACC113 | Introduction to Managerial Accounting | 3 | 5 |
| BUS101 | Introduction to Business | 3 | 5 |
| BUS111 | Finite Mathematics for Business | 3 | 5 |
| BUS195 | Business Calculus and Applications | 3 | 5 |
| BUS201 | International Business | 3 | 5 |
| BUS360 | Innovation and Entrepreneurship | 3 | 5 |
| BUS401 | Business Policy and Strategic Management | 3 | 6 |
| ECO101 | Principles of Microeconomics | 3 | 5 |
| ECO102 | Principles of Macroeconomics | 3 | 5 |
| FIN101 | Essentials of Financial Analysis | 3 | 6 |
| LAW101 | Business Law I | 3 | 5 |
| MAR101 | Introduction to Marketing | 3 | 5 |
| MGT101 | Principles of Management | 3 | 5 |
| MGT205 | Organizational Behavior | 3 | 5 |
| Major Requirements | 36 Credits | 105 ECTS | |
| Code | Course Title | Credits | ECTS |
| BUS215 | Business Research | 3 | 6 |
| BUS411 | Senior Project | 3 | 10 |
| MAR111 | Advertising and Sales Promotion | 3 | 6 |
| MAR115 | Fundamentals of Social Media | 3 | 5 |
| MAR125 | Integrated Marketing Communications | 3 | 6 |
| MAR204 | Consumer Behaviour | 3 | 6 |
| MAR205 | Selling and Sales Management | 3 | 6 |
| MAR207 | Direct Marketing | 3 | 6 |
| MAR213 | The Art of Persuasion | 3 | 6 |
| MAR312 | Integrated Marketing Communications Campaigns | 3 | 6 |
| MAR317 | Digital Communications Strategy | 3 | 6 |
| PRS320 | Public Relations Management and Practice | 3 | 6 |
| Major Electives | 30 | ||
| Students select Five (5) of the following courses | |||
| Code | Course Title | Credits | ECTS |
| MAR209 | Consumer Behavior and Social Media | 3 | 6 |
| MAR260 | Professional Selling | 3 | 6 |
| MAR308 | Brand Management | 3 | 6 |
| MAR404 | Advertising and Symbolism | 3 | 6 |
| PRS260 | Issues and Crisis Management and CSR | 3 | 6 |
| PRS290 | Public Relations Audit-Project | 3 | 6 |
| TSM202 | Event Management | 3 | 6 |
| Free Electives 2 | 9 Credits | 16 ECTS | |
| Degree Requirements | Credits | ECTS |
| General Education Requirements | 24 | 42 |
| Business Core Requirements | 45 | 77 |
| Major Requirements | 51 | 105 |
| Free Electives | 9 | 16 |
| Total Requirements | 129 | 240 |
The general admission requirement for all undergraduate programs is the successful completion of the secondary education cycle.
Generally, the deadline for applying
for the Fall semester is end of August and
for Spring semester, end of November
Student classification – as freshman, sophomore, junior or senior – depends upon the number of ECTS successfully completed. The ECTS for each classification are:
|
Freshman |
0-60 ECTS |
|
Sophomore |
61-120 ECTS |
|
Junior |
121-180 ECTS |
|
Senior |
180 or more ECTS |
Students may register as part-time or full-time, depending on ECTS per semester and period of study.
Requirements for full-time students:
*Fall and Spring Semester: up to 30 ECTS
*Summer Session: up to 15 ECTS
The general admission requirement for all undergraduate programs is the successful completion of the secondary education cycle. All applicants will need to submit the following documents to the Office of Admissions
Knowledge of the English language is not a requirement for admission. At European University Cyprus, applicants whose native language is not English take the university’s English Placement Test (EPT) upon arrival at the university to indicate their English level and be placed in appropriate courses. Applicants who have passed either the TOEFL examination with a minimum score of 550 (213 computer-based, 79 Internet-based), English IGCSE with grade ‘C’ or above, or IELTS with a score of 6.5 or above are exempted from the EPT. Other external exams may be accepted by the Language Center of the University as equivalent. Please consult with the Office of Admissions for more details. Candidates, whose English proficiency is not up to the university’s standard, have the opportunity to take additional English language classes according to their degree requirements.
Tuition fees per year:
Approved :9.120 Euro
Reduced:6.386 Euro
Application fee: € 52 first semester
Registration fee: € 26 per semester
Student Activity fee:€ 34 per semester
Technology fee: € 18 per semester
Transcript fee; € 5 per copy
Degree Application fee: € 60
Europass Diploma Supplement - Free
Contact Person: EUC
Phone: +35722713000
Email: info@euc.ac.cy
