The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers.
This unique program aims to provide the necessary knowledge and practical experience to meet the contemporary needs. The program has a strong foundation in business and marketing but its delivery is also heavily influenced with the input from other fields, namely, information technology so as to understand and appreciate the current information ecosystem, including the WWW and smart mobile devices, and media communication so as to understand and appreciate how digital content and information can be constructed and used.
The specific objectives of the program are as follows:
The program is supported by state of the art laboratories in order to facilitate the appropriate practical training of students. These include:
Importantly, the program incorporates an Internship element where students are placed for a semester to a company in order to gain practical experience and have the opportunity to apply the theories they’ve learned.
The program is designed to provide students with the qualifications needed to pursue a career as Marketers and Digital Marketing Experts. They will be able to design and implement integrated marketing and marketing communications campaigns for products and services in a variety of industry settings in both the private and public sectors. They will also have specialized knowledge in the area of Digital Marketing and digital media that will allow them to design and implement effective digital marketing and digital communications campaigns. They will also be trained to work effectively with IT specialists and graphic designers maximizing the synergies between marketing, media, and information technology.
| Module Group | ECTS |
| Required modules | 192 |
| Technical Electives | 36 |
| Free Electives | 12 |
| TOTAL | 240 |
Required modules Modules
The student must successfully complete 192 ECTS, from the following list of modules:
| No. | Code | Name | ECTS | Hours / week |
| 1 | ABCO101 | BUSINESS COMMUNICATION I | 6 | 3 |
| 2 | ABRM350 | BUSINESS RESEARCH METHODS | 6 | 2 + 1 |
| 3 | ABSE101 | INTRODUCTION TO MICROECONOMICS | 6 | 3 |
| 4 | ABSL210 | BUSINESS LAW I | 6 | 3 |
| 5 | ABSM101 | MARKETING PRINCIPLES I | 6 | 3 |
| 6 | ABSM202 | CONSUMER BEHAVIOUR | 6 | 3 |
| 7 | ABSM203 | MARKETING RESEARCH & INFORM. SYSTEMS | 6 | 3 |
| 8 | ABSM306 | INTERNATIONAL MARKETING | 6 | 3 |
| 9 | ABSM307 | INTEGRATED MARKETING COMMUNICATIONS | 6 | 3 |
| 10 | ABSM405 | MARKETING SERVICES | 6 | 3 |
| 11 | ABSM408 | STRATEGIC MARKETING | 6 | 3 |
| 12 | ABSO103 | INTRODUCTION TO BUSINESS ORGANISATION I | 6 | 3 |
| 13 | AMAT106 | CALCULUS FOR BUSINESS AND SOCIAL SCIENCES | 6 | 3 |
| 14 | AMAT110 | BUSINESS MATHEMATICS | 6 | 3 |
| 15 | AMAT112 | STATISTICS I | 6 | 3 |
| 16 | AMAT210 | STATISTICS II | 6 | 3 |
| 17 | AMDM100 | DIGITAL MEDIA TECHNOLOGIES | 6 | 3 + 1 |
| 18 | AMDM112 | INTRODUCTION TO DIGITAL MARKETING AND SOCIAL MEDIA | 6 | 3 + 1 |
| 19 | AMDM130 | INTRODUCTION TO MEDIA GRAPHICS DESIGN | 6 | 3 |
| 20 | AMDM140 | DIGITAL ART AND IMAGE EDITING (PHOTOSHOP) | 6 | 1 + 2 |
| 21 | AMDM182 | INTRODUCTION TO PROGRAMMING | 6 | 3 + 1 |
| 22 | AMDM200 | DIGITAL MARKETING TECHNOLOGIES I | 6 | 2 + 2 |
| 23 | AMDM210 | DIGITAL MARKETING TECHNOLOGIES II | 6 | 2 + 2 |
| 24 | AMDM250 | GRAPHIC DESIGN AND 2D ANIMATION | 6 | 3 |
| 25 | AMDM299 | HUMAN-COMPUTER INTERACTION AND APPLICATIONS | 6 | 3 + 1 |
| 26 | AMDM300 | DIGITAL AUDIO PRODUCTION | 6 | 3 |
| 27 | AMDM323 | SUSTAINABLE MARKETING AND ETHICS | 6 | 3 |
| 28 | AMDM399 | PLACEMENT AND DIGITAL MARKETING CAMPAIGN DESIGN | 6 | 0 |
| 29 | AMDM400 | DATA ANALYTICS AND BUSINESS INTELLIGENCE | 6 | 3 |
| 30 | AMDM410 | E-COMMERCE | 6 | 3 |
| 31 | AMDM449 | SENIOR PROJECT I | 6 | 3 |
| 32 | AMDM450 | SENIOR PROJECT II | 6 | 0 |
Technical Electives Modules
The student must successfully complete 36 ECTS, from the following list of modules:
| No. | Code | Name | ECTS | Hours / week |
| 1 | AAVC230 | DIGITAL CULTURE | 6 | 3 |
| 2 | ABSA101 | INTRODUCTORY ACCOUNTING I | 6 | 3 |
| 3 | ABSE102 | INTRODUCTION TO MACROECONOMICS | 6 | 3 |
| 4 | ABSM204 | SALES MANAGEMENT | 6 | 3 |
| 5 | ABSM308 | MARKETING PLANNING & PRODUCT STRATEGIES | 6 | 3 |
| 6 | ABSO104 | INTRODUCTION TO BUSINESS ORGANISATION II | 6 | 3 |
| 7 | ABSO304 | MANAGEMENT SCIENCE I | 6 | 3 |
| 8 | ABSO309 | ENTREPRENEURSHIP AND EFFECTIVE BUSINESS PLAN WRITING | 6 | 3 |
| 9 | ACOE313 | COMPUTER NETWORKS I | 6 | 3 + 1 |
| 10 | ACSC359 | SOFTWARE METHODOLOGY | 6 | 3 |
| 11 | ACSC423 | MOBILE AND UBIQUITOUS COMPUTING | 6 | 3 |
| 12 | ACSC476 | INTERNET TECHNOLOGIES | 6 | 3 + 1 |
| 13 | AFIN101 | BUSINESS FINANCE I | 6 | 3 |
| 14 | AMDM223 | DATA SYSTEMS AND DATA VISUALIZATION | 6 | 3 + 1 |
| 15 | AMDM310 | MULTIMEDIA AND DIGITAL VIDEO STORYTELLING | 6 | 3 |
| 16 | AMDM312 | BRAND MANAGEMENT | 6 | 3 |
| 17 | AMDM315 | PUBLIC RELATIONS AND SPONSORSHIP | 6 | 3 |
| 18 | AMEM417 | PROJECT MANAGEMENT FOR ENGINEERS | 6 | 3 |
Free Electives Modules
Free Elective is subject offered by the department of the University for which a student is qualified to register
The Program is based on the ECTS credit accumulation mode of study. Students can be awarded the BSc in Marketing with Digital Technologies upon completion of 240 credits. These credits are allocated to compulsory and elective courses as shown in the table below. The list of compulsory and elective courses is provided in the Program’s course structure.
Candidates for a bachelor degree program should submit a school leaving certificate from a recognized six-form secondary school (high school) with an average grade of 75% (Greek Cypriot secondary schools) or a grade “C” or its equivalent (other secondary schools), or equivalent qualification. Candidates who submit a six-form secondary school leaving certificate but do not meet the above grade requirements may be admitted on a probationary status, if they show potential for educational advancement. The probationary status will be removed, subject to a satisfactory academic performance. Candidates admitted on probationary status may also be asked to enroll in foundation courses in order to improve their skills and/or to take reduced load.
Frederick University academic year consists of the fall and spring semesters. The calendar is arranged so that students may start classes either during the last week of September or the first week of February. Candidates may submit an application for admission in any of the semesters. Due to the fact that formalities for the issue of an entry visa take at least 6 weeks, candidates are urged to file an application at least 8 weeks prior to the expected date of enrolment. Students are expected to be on campus prior to the beginning of the intended semester/session. In response to arising need, courses could be provided within the summer period.
Under the immigration regulations, and depending on their nationality, applicants should follow the relevant procedure and submit the required documents as described below:
A. Nationals of EU countries
Candidates who are nationals of EU countries can enter Cyprus as visitors. On arrival at Frederick University they must submit to the Admission Office the following:
Furthermore, they must pay the registration fee, the semester tuition fees, and register for subjects. Next they must apply to the Migration Department for a temporary residence permit. The application to the Migration Department must be supported by evidence that they have paid their tuition fees for the semester, have enough funds for their initial living expenses and have obtained local health insurance coverage.
B. Applicants from non EU countries
International Students from non EU countries need to have a valid student visa in order to be allowed to enter Cyprus. The issue of an entry visa takes about 6 weeks from the date of the submission of the application. It is therefore recommended that candidates submit their application at least 8 weeks before the beginning of the semester. Cyprus Migration Department requirements in respect of the issue of a student visa, which from time to time may be modified, are available to candidates in a separate document.
Applicants are requested to contact the Office of Admissions to receive information and guidance regarding the proper documentation and formalities to be followed.
Personal interviews are not normally required as part of the admission process; however, Frederick University reserves the right to request an interview before making a final decision on accepting an applicant.
A good knowledge of the English language is required for all programs of Frederick University taught in English.
English Placement Test
Students whose native language is not English will have to take the Frederick University English Placement Test (FUEPT). Students who are qualified for exemption from the English Language Courses should apply to the Center of Languages with the necessary documentation. Further details regarding the policies and requirements for exemption can be obtained from the Admissions Office and the Center of Languages.
Students who are not competent in the English language are required to take special English classes to improve their skills and, when necessary, they will take reduced load for that semester. Students who may need a more vigorous preparation will take an intensive course in English before enrolling in a regular program. Intensive courses commence at the beginning of the fall and the spring semesters.
TUITION FEES PER YEAR:
| DISCOUNTED FEES - €/ECTS | FOR FULL TIME STUDY (60 ECTS)- € |
| 138.00 | 8280.00 |
| On campus students | Euro |
| Application Fee | €35 payable once |
| Registration Fee | €25 per registration |
| Student Activity Fee | €20 per semester |
| Technology Fee | €20 per semester |
| Late Registration Fee | €25 |
| Transcript Fee | €5 per additional copy |
| Incomplete Make-up | €25 |
| Graduation Application Fee | €55 |
| Exam Waiver Fee | €25 |
| Second Examination Fee | €80 |
| Transfer Credit Evaluation | €40 |
| Distance Learning students | Euro |
| Application Fee | €35 payable once |
| Semester Registration & Technology Fee | €100 per semester |
Contact Person: U.A.G.C.
Phone: +35722778744
Email: info@uagc.eu
