The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. Towards this end, students will be provided with:
Students are further encouraged to develop:
The final aim is to enable graduates to successfully enter the labour market or to continue studies in graduate schools.
The programme has both an academic and a market orientation. It focuses on examining and analysing the latest developments and research in the academic fields of public relations, advertising and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners.
First and second-year courses offered also in Greek
Career opportunities are available both in the public sectors and the private sectors. For example, some of our graduates work as public relations practitioners at various offices within the government, such as the Public Information Office of the Cypriot government, and others are employed by private companies where they can combine interests in public relations and in other fields such as technology (PrimeTel and Cablenet) or environmental issues (Greedot Cyprus). Further, there are also companies and agencies specialising in the areas of marketing/media research and consultancy and some graduates choose to work in this sector.
Min. ECTS Credits: 114 – Max. ECTS Credits: 126
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMM-125 | Introduction to Journalism | 6 |
| COMM-135A | Introduction to Communication Studies | 6 |
| COMM-220 | Newswriting | 6 |
| COMM-241 | Communication and Media Research Methods | 6 |
| COMM-321 | Public Relations Principles | 6 |
| COMM-322 | Public Relations Methods | 6 |
| COMM-324 | Internal Communication Management | 6 |
| COMM-384 | Digital Media and Youth Culture | 6 |
| COMM-395 | PR and the New Media | 6 |
| COMM-400 | Media Literacy | 6 |
| COMM-422 | PR Campaign Development and Management | 6 |
| COMM-431 | Gender and Communication | 6 |
| COMM-445 | Internship in PR, Advertising, Marketing (120 hours) | 6 |
| COMM-450 | Corporate Communication | 6 |
| MGT-281 | Introduction to Management | 6 |
| MKTG-291 | Marketing | 6 |
| MKTG-301 | Social Media Marketing | 6 |
| MKTG-393 | Advertising | 6 |
| MKTG-398 | Marketing Research | 6 |
| MKTG-400 | Brand Marketing | 6 |
| MKTG-405 | Media Planning | 6 |
| MKTG-493 | Strategic Marketing | 6 |
| MKTG-496 | Consumer Behavior | 6 |
Min. ECTS Credits: 36 – Max. ECTS Credits: 48
Notes: Students may complete BADM-493 or COMM-490.
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| BADM-493 | Final Year Project | 6 |
| COMM-116 | Audio Production | 6 |
| COMM-117 | Video Production | 6 |
| COMM-440 | Communication Law and Media Ethics | 6 |
| COMM-490 | Senior Year Project | 6 |
| DES-260 | Photography I | 6 |
| MKTG-340 | Sales Promotion and Direct Marketing | 6 |
| MKTG-360 | Selling and Sales Management | 6 |
| MKTG-370 | Retailing Management | 6 |
| MKTG-380 | Marketing of Services | 6 |
| MKTG-390 | E-Marketing | 6 |
| MKTG-491 | International Marketing | 6 |
Min. ECTS Credits: 12 – Max. ECTS Credits: 24
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| ACCT-110 | Accounting I | 6 |
| BADM-234 | Organizational Behavior | 6 |
| BADM-475 | Strategy and Business Policy | 6 |
| ECON-261 | Principles of Microeconomics | 6 |
| ECON-262 | Principles of Macroeconomics | 6 |
| HOSP-100 | Introduction to Hospitality Management | 6 |
| MGT-481 | Human Resource Management | 6 |
Min. ECTS Credits: 12 – Max. ECTS Credits: 24
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| FREN-101 | French Language and Culture I | 6 |
| FREN-102 | French Language and Culture II | 6 |
| FREN-201 | French Language and Culture III | 6 |
| FREN-315 | Contemporary France | 6 |
| GERM-101 | German Language and Culture I | 6 |
| GERM-102 | German Language and Culture II | 6 |
| GERM-201 | German Language and Culture III | 6 |
| ITAL-101 | Italian Language and Culture I | 6 |
| ITAL-102 | Italian Language and Culture II | 6 |
| RUS-101 | Russian Language and Culture I | 6 |
| RUS-102 | Russian Language and Culture II | 6 |
Min. ECTS Credits: 12 – Max. ECTS Credits: 30
Notes: Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE.
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| BADM-231 | Business Communications | 6 |
| BADM-332 | Technical Writing and Research | 6 |
| BENG-100 | College English | 6 |
| COMM-200 | Business and Professional Communication | 6 |
| ENGL-100 | Basic Writing | 6 |
| ENGL-101 | English Composition | 6 |
Min. ECTS Credits: 18 – Max. ECTS Credits: 30
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| COMP-150 | Microcomputer Applications | 6 |
| COMP-151 | Computer Fundamentals | 6 |
| MATH-105 | Intermediate Algebra | 6 |
| MATH-108 | Finite Maths with Applied Calculus | 6 |
| MATH-221 | Statistics I | 6 |
| MATH-321 | Statistics II | 6 |
| MIS-351 | Information Systems Concepts | 6 |
| MULT-160 | Introduction to Multimedia | 6 |
| MULT-161 | Interactive Multimedia Development | 6 |
Min. ECTS Credits: 18 – Max. ECTS Credits: 30
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| ANTH-105 | Cultural Anthropology | 6 |
| ART-110 | Introduction to Visual Arts | 6 |
| ART-111 | Greek Art | 6 |
| BADM-121 | Business Ethics | 6 |
| ENGL-102 | Western World Literature and Composition | 6 |
| ESCI-200 | Society and Environment | 6 |
| EUS-103 | Modern European History and Politics | 6 |
| HIST-201 | World History to 1500 | 6 |
| HIST-260 | Cyprus History and Culture | 6 |
| HIST-265 | The US and World History Since 1945 | 6 |
| MUCT-107 | Music Appreciation | 6 |
| MUCT-110 | Fundamentals of Music | 6 |
| PHIL-101 | Introduction to Philosophy | 6 |
| PHIL-120 | Ethics | 6 |
| PSCI-101 | American National Government | 6 |
| PSY-110 | General Psychology I | 6 |
| PSY-111 | General Psychology II | 6 |
| PSY-210 | Social Psychology | 6 |
| SOC-101 | Principles of Sociology | 6 |
| SOC-230 | Sociology and Religion | 6 |
Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
Generally, the deadline for applying
The minimum admission requirement is a recognized High School Leaving Certificate (HSLC). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent, depending on the grading system of the country issuing the HSLC, are provided with extra academic guidance and monitoring during the first year of their studies. Some programmes have higher entry requirements.
English Language Proficiency
The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
The table below provides the minimum English Language Requirements (ELR) for enrollment on a programme of study offered in English. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
| English Qualification | ELR Equivalent to IELTS 6 |
|---|---|
| TOEFL | 525 and above |
| Computer-based TOEFL | 193 and above |
| Internet-based TOEFL | 80 and above |
| IELTS | 6 and above |
| Cambridge Exams (First Certificate) | B and above |
| Cambridge Exams (Proficiency Certificate) | C and above |
| GCSE English Language ‘O’ Level or IGCSE | C and above |
| Michigan Examination of Proficiency in English (CaMLA) | Pass |
| Pearson PTE General | Level 3 and above |
| KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) |
Level B2 and above |
| Anglia | Level B2 and above |
| IEB Advanced Programme English | Pass |
| Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan |
650 average score for ALL skills and above |
English Language Proficiency
Master students satisfy the English requirements if their first degree was taught in English. Otherwise, they would need to present a minimum TOEFL score of 550 paper-based or 213 computer-based, GCSE “O” Level or IGCSE with minimum “C”, IELTS with a score of 6.5, or a score placement at the ENGL- 100 level of UNIC’s NEPTON. The University offers English courses at various levels to help students reach the required standard for admission to a graduate programme.
1. The purpose of this test is to place students in the appropriate level of English in order to support their academic studies at the University. The NEPTON is not a University entrance examination; previous academic performance (e.g. School Leaving Certificate) is taken into consideration with regard to University entrance requirements.
2. The number of additional courses and corresponding course loads are given in the table below:
| Level of English | Hour of tuition/work | Credits | Additional course load permitted |
|---|---|---|---|
| ENGL-101 English Composition | 3 | 6 | Normal |
| ENGL-100 Basic Writing | 3 | 6 | Normal |
| BENG-100 College English | 6 | 6 | Normal |
| BENG-070 English Language Skills | 12 | 4 | 6 credit hours |
| BENG-060 English for Beginners | 20 | 2 | No other credits |
3.Students who have the following qualifications can take the test, but will not be placed below the level shown:
| English Qualification | ENGL-101 | ENGL-100 |
|---|---|---|
| TOEFL | 550+ | 513-547 |
| Computer-based TOEFL | 213+ | 183-210 |
| Internet-based TOEFL | 79+ | 65-78 |
| IELTS | 6.5+ | 5.5-6.0 |
| Cambridge Exams (First Certificate) | Grade A or B | Grade C |
| Cambridge Exams (Proficiency Certificate) | A or B or C | A or B |
| GCSE English Language ‘O’ Level or IGCSE | A or B | C |
| Michigan Examination of Proficiency in English (CaMLA) | Pass | N/A |
| Pearson PTE General | Level 4 | Level 3 |
| KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) |
Level C1 | Level B2 |
| Anglia | Proficiency or Masters | Advanced |
| IEB Advanced Programme English | Pass | N/A |
| Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan |
840-1000 average score for ALL skills | 650-835 average score for ALL skills |
4.Students can take the NEPTON after they officially enroll and pay the Euro 55 application fee.
Yearly tuition fees:
International / Non EU Students: 9.300 Euro
Local / EU Students: 8.940 Euro
|
OTHER FEES |
ON-CAMPUS PROGRAMMES |
ONLINE/DL PROGRAMMES |
|
Application fee (one-off/nonrefundable payment) |
55 |
55 |
|
Visa application (one-off/nonrefundable payment) |
86 |
0 |
|
Registration fee (per semester) |
26 |
0 |
|
Health & accident insurance (per year) |
175 |
0 |
|
Student activities fee (per semester) |
20 |
0 |
|
Technology fee – Internet use etc. (per semester) |
15 |
0 |
|
International student guarantee (one-off / refundable payment) |
400 |
0 |
|
Transcript fee (per copy) |
5 |
5 |
|
Evaluation fee (transfer credits / ECTS) |
52 |
52 |
|
Second exam fee (per course) |
65 |
65 |
|
Graduation application fee |
60 |
60 |
|
Total |
959 |
273 |
Contact Person: UNIC
Phone: +35722778744
Email: info@uagc.eu
