School: School of Arts, Communication & Cultural Studies

Visual Communication

Academic year

2022-2023
Taught Language: English

Course Summary

The general aim of the programme is to produce graduates who are multiple skilled, creative, and versatile practitioners, capable of utilizing multiple platforms (digital, visual, written, oral) in order to produce and promote creative attitude towards the audiovisual means of communication in the industry.

More specifically the programme aims:

  1. to develop critical awareness of contemporary audio visual communication practice and technological skills that will enable students to initiate, develop and release their own projects;
  2. to induce students to develop flexible approaches that will allow them to solve complex audiovisual problems;
  3. to increase students awareness of media, communication and culture, along with an understanding of the theories, research methodologies, and practices that characterize the Audio Visual Communication field;
  4. to develop critical awareness of contemporary design and acquire specialized knowledge of advanced applied design practice;
  5. to familiarize students with basic issues in the social sciences and equip them with concepts and methodologies which they can utilise in their own work on particular topics;
  6. to enrich students' general knowledge of the historical and ideological context in the field of film, video, audio and interactive arts, and the global and local conditions in which they will develop their own productions;
  7. to maintain and promote active links with the industry by organizing and producing projects for a variety of purposes, while giving students the experience to communicate with real demanding clients.

The language of instruction is English.

Key Learning Outcomes

Upon the completion of the programme students will gain knowledge, experience and skills allowing them:

  1. to be able to produce, communicate and deliver creative ideas professionally, both working alone and collaboratively as part of a team, displaying awareness of the ethical implications of the media field they will work for;
  2. to acquire skills and experiences necessary to involve in all aspects of the production and post-production of digital video, audio and related media for the creation of a complete artifact;
  3. to evaluate comparatively various and different contemporary cultural perspectives and cultural forms, their inter-relation and antagonisms and the codes they employ;
  4. to apply graphic design principles to various types of video, print, and interactive media;
  5. to identify audiences in their diversity and specificity and the complex ways in which audiences interact with and respond to sound/image material in particular contexts;
  6. to perform autonomous research work and be able to engage in critical analysis and discussion of issues and interpretative frameworks;
  7. to become informed, reflective practitioners, with a coherent and broad theoretical understanding of the social context and implications of communication aspects, dedicated to improving their practice through on-going critical awareness and analysis;
  8. to be able to use effectively state-of-the-art equipment and software tools embracing the impact of technology and new media in the area of contemporary communication displaying an awareness of the technical and commercial aspects involved in creating visual effects and animation across a range of media;

Career Prospects

  • Graduates of the BA Degree in Audiovisual Communication will be well prepared for a dynamic future in the Media industry that demands high professional standards and value creativity and innovative thinking.
  • Holders of the BA Degree in Audiovisual Communication will have a unique combination of creative design and software specializations which will enables them to take advantage of opportunities in video and audio production and post-production, motion graphics, web and graphic design.
  • Graduates will be equipped to work in many areas of the audiovisual industry as Directors, Cinematographers, Lighting Designers, Sound engineers, Video Editors and motion graphics animators, still photographers as well as web and graphic designers.
  • Continue for postgraduate studies at other institutions.

Modules

The student must successfully complete 204 ECTS, from the following list of modules:

No. Code Name ECTS Hours / week
1 AART109 PHOTOGRAPHY I 5 2
2 AART119 PHOTOGRAPHY II 5 2
3 AAVC101 VIDEO PRODUCTION & TECHNOLOGY I 5 2 + 2
4 AAVC102 VIDEO PRODUCTION & TECHNOLOGY II 5 3
5 AAVC103 INTRODUCTION TO MASS COMMUNICATION 5 2
6 AAVC104 AUDIO PRODUCTION & TECHNOLOGY I 5 0 + 3
7 AAVC105 AUDIO PRODUCTION & TECHNOLOGY II 5 3
8 AAVC130 HISTORY OF MOVING IMAGES 5 3
9 AAVC140 EDITING THEORY & PRACTICE 5 1 + 2
10 AAVC201 MOTION GRAPHICS & ANIMATION TECHNIQUES I 5 0 + 3
11 AAVC202 MOTION GRAPHICS & ANIMATION TECHNIQUES IΙ 5 0 + 3
12 AAVC203 ADVANCE AUDIO PRODUCTION I 5 0 + 3
13 AAVC206 SCREENWRITING 5 2 + 2
14 AAVC208 DRAMATURGY 5 3
15 AAVC211 ADVANCE AUDIO PRODUCTION II 5 0 + 3
16 AAVC213 NON LINEAR VIDEO EDITING 5 3
17 AAVC216 DIRECTING 5 1 + 2
18 AAVC230 DIGITAL CULTURE 6 3
19 AAVC233 DIGITAL IMAGING & DESIGN 5 0 + 2
20 AAVC235 ADVANCE CINEMATOGRAPHY & LIGHTING 5 0 + 3
21 AAVC250 INTERNSHIP 6 0
22 AAVC260 FILM AESTHETICS 5 3
23 AAVC291 INTERMEDIATE PROJECT 5 2
24 AAVC310 REPRESENTATIONS OF REALITY & DOCUMENTARY 6 3
25 AAVC311 PRODUCTION OF NON-FICTION FILM 6 0 + 3
26 AAVC330 DESIGN FOR THE WEB 6 0 + 3
27 AAVC340 DIGITAL DESIGN I 6 0 + 3
28 AAVC341 DIGITAL DESIGN II 6 0 + 3
29 AAVC350 SEMIOTICS OF TEXT AND IMAGES 6 3
30 AAVC410 ART DIRECTING & SET DESIGN 6 3
31 AAVC415 COMMERCIAL:STORYBOARDING & PRODUCTION 6 0 + 3
32 AAVC430 CULTURAL PRODUCTION AND IDEOLOGY 6 3
33 AAVC489 SENIOR PROJECT PREPARATION 6 0 + 2
34 AAVC499 SENIOR PROJECT 12 3
35 AGDS101 GRAPHIC DESIGN I 5 4
36 AGDS104 GRAPHIC DESIGN II 5 4
37 ARTC201 ACADEMIC WRITING AND COMMUNICATION 5 3

Art Electives Modules

The student must successfully complete 24 ECTS, from the following list of modules:

No. Code Name ECTS Hours / week
1 AART113 ART HISTORY & CULT. STUDIES I 6 4
2 AART114 ART HISTORY II & CULT. STUDIES II 6 4
3 AART201 LIFE DRAWING I 6 2
4 AART208 PHOTOGRAPHIC DESIGN I 6 2
5 AART209 PHOTOGRAPHIC DESIGN II 6 2
6 AAVC225 VISUAL REPRESENTATION IN ART AND DESIGN 6 3
7 AAVC305 MUSIC AS HIGH ART AND POPULAR CULTURE 6 3
8 AAVC306 PERFORMING ARTS: THEATRE AND THE MEDIA 6 3
9 AAVC312 ACTING FOR TV AND FILM 6 3
10 AAVC315 MUSIC PRODUCTION/ ADVANCE MIXING PROCEDURES 6 0 + 3
11 AAVC320 MIDI SEQUENCING 6 0 + 3
12 AAVC321 AUDIO POST PRODUCTION ART, AESTHETICS, TECHNIQUES & STUDIO RECORDINGS 6 0 + 3
13 AAVC333 CREATIVE WRITING FOR THE MEDIA 6 3
14 AAVC342 3D GRAPHICS AND ANIMATION 6 0 + 3
15 AAVC360 NATIONAL CINEMA 6 3
16 AAVC369 MEDIA ANALYSIS 6 3
17 AAVC440 VISUAL DESIGN FOR COMPUTER APPLICATIONS 6 0 + 3
18 AAVC445 NON-LINEAR MULTIMEDIA PRODUCTIONS 6 2 + 1
19 AJER300 CULTURAL STUDIES: THE POST MODERN CONDITION 6 3

Free Electives Modules

Free Elective is subject offered by department of the University for which a student is qualified to register

Assessment Method

Qualification Requirements

Module Group ECTS
Required Courses 204
Art Electives 24
Free Electives 12
TOTAL 240

How to apply

Candidates for a bachelor degree program should submit a school leaving certificate from a recognized six-form secondary school (high school) with an average grade of 75% (Greek Cypriot secondary schools) or a grade “C” or its equivalent (other secondary schools), or equivalent qualification. Candidates who submit a six-form secondary school leaving certificate but do not meet the above grade requirements may be admitted on a probationary status, if they show potential for educational advancement. The probationary status will be removed, subject to a satisfactory academic performance. Candidates admitted on probationary status may also be asked to enroll in foundation courses in order to improve their skills and/or to take reduced load.

Application deadline

Frederick University academic year consists of the fall and spring semesters. The calendar is arranged so that students may start classes either during the last week of September or the first week of February. Candidates may submit an application for admission in any of the semesters. Due to the fact that formalities for the issue of an entry visa take at least 6 weeks, candidates are urged to file an application at least 8 weeks prior to the expected date of enrolment. Students are expected to be on campus prior to the beginning of the intended semester/session. In response to arising need, courses could be provided within the summer period.

Entry requirements

Qualification requirements

Under the immigration regulations, and depending on their nationality, applicants should follow the relevant procedure and submit the required documents as described below:

A. Nationals of EU countries
Candidates who are nationals of EU countries can enter Cyprus as visitors. On arrival at Frederick University they must submit to the Admission Office the following:

  1. A fully completed application form.
  2. An application fee of Euro 25 (non-refundable).
  3. Attested (certified true) copies of their academic qualifications.
  4. Evidence of proficiency in English, (if available).
  5. A photocopy of their passport. The passport should be valid for at least one year from the date of their arrival to Cyprus.
  6. A recent certificate of good conduct issued by the police of the candidate's country of origin or residence, if necessary translated in Greek or English. The good conduct certificate should be original and issued less than 6 months prior to the beginning of the semester for which the student is applying. The names and titles of the persons issuing and certifying the document should be clearly stated therein.

Furthermore, they must pay the registration fee, the semester tuition fees, and register for subjects. Next they must apply to the Migration Department for a temporary residence permit. The application to the Migration Department must be supported by evidence that they have paid their tuition fees for the semester, have enough funds for their initial living expenses and have obtained local health insurance coverage.

B. Applicants from non EU countries
International Students from non EU countries need to have a valid student visa in order to be allowed to enter Cyprus. The issue of an entry visa takes about 6 weeks from the date of the submission of the application. It is therefore recommended that candidates submit their application at least 8 weeks before the beginning of the semester. Cyprus Migration Department requirements in respect of the issue of a student visa, which from time to time may be modified, are available to candidates in a separate document.

Applicants are requested to contact the Office of Admissions to receive information and guidance regarding the proper documentation and formalities to be followed.

Additional entry requirements

Personal interviews are not normally required as part of the admission process; however, Frederick University reserves the right to request an interview before making a final decision on accepting an applicant.

English language requirements

A good knowledge of the English language is required for all programs of Frederick University taught in English.

English Placement Test

Students whose native language is not English will have to take the Frederick University English Placement Test (FUEPT). Students who are qualified for exemption from the English Language Courses should apply to the Center of Languages with the necessary documentation. Further details regarding the policies and requirements for exemption can be obtained from the Admissions Office and the Center of Languages.

Students who are not competent in the English language are required to take special English classes to improve their skills and, when necessary, they will take reduced load for that semester. Students who may need a more vigorous preparation will take an intensive course in English before enrolling in a regular program. Intensive courses commence at the beginning of the fall and the spring semesters.

Fees and funding

Application Fees

TUITION FEES PER YEAR:

DISCOUNTED FEES - €/ECTS FOR FULL TIME STUDY
(60 ECTS)- €
130.00 7800

Additional Fee information

On campus students Euro
Application Fee €35 payable once
Registration Fee €25 per registration
Student Activity Fee €20 per semester
Technology Fee €20 per semester
Late Registration Fee €25
Transcript Fee €5 per additional copy
Incomplete Make-up €25
Graduation Application Fee €55
Exam Waiver Fee €25
Second Examination Fee €80
Transfer Credit Evaluation €40
   

 

Distance Learning students Euro
Application Fee €35 payable once
Semester Registration & Technology Fee €100 per semester

Provider information

Main Contact

7, Y. Frederickou Str.
Pallouriotisa, Nicosia 1036

Contact Person: Ferederick

Phone: +35722394394