1. Define Identity: Clarify the institution's mission and values.
  2. Know the Audience. Understand target demographics.
  3. Plan Strategy: Develop brand strategy and guidelines.
  4. Design Visuals: Create a logo and visual elements.
  5. Create Assets: Develop marketing materials.
  6. Boost Awareness: Implement marketing campaigns.
  7. Engage Audience: Foster community and interaction.
  8. Monitor Progress: Regularly evaluate and adapt strategy.